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Industry Update: Top Digital Marketing News for February

04 Mar 2021

1. Goodbye BMM Google has decided to conclude offering Broad Match Modified (BBM). Google also announced that phrase match will take on new behavior which has been rolling out this month. Advertisers will have a few months to adjust before...

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Get ready for our EOS? Pre-conference Digital Marketing Presentation

25 Feb 2021

Ever wonder what your digital marketing company is hiding from you? You’re in luck because we’ve got the answers. Join us at the 2021 EOS? Conference at 5 p.m. on Wednesday, April 28 in Houston, Texas for our pre-conference talk:...

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5 Benefits of Digital Marketing Partnerships

18 Feb 2021

There’s a reason companies are hesitant to hire digital marketing companies. We get it. You probably feel like you have more control over strategy and execution if you choose to hire an in-house marketer instead of outsourcing to an agency....

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Announcement for the 2021 EOS Conference

We’re going to the 2021 EOS? Conference!

03 Feb 2021

We are so incredibly excited to attend the EOS Conference in 2021 as platinum sponsors. We love providing digital marketing for EOS companies, and cannot wait to share our secrets with all of you! When: April 29 & 30, 2021...

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November Recap: Top Digital Marketing News

01 Dec 2020

Google Releases Smart Bidding Simulator In mid-November, Google launched smart bidding simulators, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you understand how strategies like Target CPA, Target ROAS, and...

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Why you should add SEO and PPC to your Digital Marketing Strategy

19 Nov 2020

Learn the difference between PPC and SEO and see how you can determine which option is the best fit for your business's search engine marketing campaign.

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How Facebook Shops can Lead to a Very Merry Holiday Season

12 Nov 2020

With the kickoff of holiday season just a few weeks away, marketing teams are already strategizing to help increase sales from a slow COVID-19 year. They could update ad creative and make it more festive to drive interest, but there...

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Industy Update: Top PPC & SEO News for October, 2020

02 Nov 2020

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals The Department of Justice (DOJ) and 11 state Attorney’s General filed an antitrust suit against Google, alleging that Google acted in an anti-competitive way to maintain unlawful monopolies in...

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How to use the Facebook Event Setup Tool

30 Oct 2020

The Facebook Event Setup Tool for Web allows you to track valuable information, such as purchases, add-to-carts, and even dynamic values from checkout pages. All you need is a Facebook Pixel code installed on the site, and you can start...

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Your Guide to Facebook Audience Manager

15 Oct 2020

Understanding who your digital audience is and how they interact with your ads is one of the most important tools in any paid advertising toolbox. In the world of social platforms, Facebook has created a dedicated space where you can...

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