Rocket Clicks Blog
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1. Goodbye BMM Google has decided to conclude offering Broad Match Modified (BBM). Google also announced that phrase match will take on new behavior which has been rolling out this month. Advertisers will have a few months to adjust before...Read More
Ever wonder what your digital marketing company is hiding from you? You’re in luck because we’ve got the answers. Join us at the 2021 EOS? Conference at 5 p.m. on Wednesday, April 28 in Houston, Texas for our pre-conference talk:...Read More
Google Releases Smart Bidding Simulator In mid-November, Google launched smart bidding simulators, which are tools to assist in smart bidding education. These simulators show fluctuations that occur and can help you understand how strategies like Target CPA, Target ROAS, and...Read More
Learn the difference between PPC and SEO and see how you can determine which option is the best fit for your business's search engine marketing campaign.Read More
With the kickoff of holiday season just a few weeks away, marketing teams are already strategizing to help increase sales from a slow COVID-19 year. They could update ad creative and make it more festive to drive interest, but there...Read More
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals The Department of Justice (DOJ) and 11 state Attorney’s General filed an antitrust suit against Google, alleging that Google acted in an anti-competitive way to maintain unlawful monopolies in...Read More