Posts by Alex
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The Midwest Mentality is something you hear about around the country. Good, salt-of-the-earth people who are incredibly friendly and equally hard-working. Some might say they’re also known for celebrating a little too hard, but that’s okay with us. In fact, we whole-heartedly embrace all of it. So much so that we’re wrapping it up and […]
What your Digital Marketing Agency Doesn’t Want You to Know.
Google Merging Bid Strategies Google has announced they will combine Max Conversions & Target CPA bid strategy. Max Conversions was previously used to optimize for as many conversions as you can. This type bid aggressively with little worry about return, as suggested its goal is to get the most conversions it can. For Target CPA, […]
1. Goodbye BMM Google has decided to conclude offering Broad Match Modified (BBM). Google also announced that phrase match will take on new behavior which has been rolling out this month. Advertisers will have a few months to adjust before BBM is completely phased out in July. There are many pros & cons with phrase […]
Ever wonder what your digital marketing company is hiding from you? You’re in luck because we’ve got the answers. Join us at the 2021 EOS? Conference at 5 p.m. on Wednesday, April 28 in Houston, Texas for our pre-conference talk: “What your Digital Marketing Agency Doesn’t Want You to Know.” Why you need to vet […]