Amanda is a veteran PPC analyst with six years of experience and a graduate degree in Marketing. She enjoys getting hands-on with implementation and figuring out cross-channel marketing strategies. Now all she has to figure out is how to get her cats off her desk while working.
Posts by Amanda
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Google Merging Bid Strategies Google has announced they will combine Max Conversions & Target CPA bid strategy. Max Conversions was previously used to optimize for as many conversions as you can. This type bid aggressively with little worry about return, as suggested its goal is to get the most conversions it can. For Target CPA, […]
1. Goodbye BMM Google has decided to conclude offering Broad Match Modified (BBM). Google also announced that phrase match will take on new behavior which has been rolling out this month. Advertisers will have a few months to adjust before BBM is completely phased out in July. There are many pros & cons with phrase […]
Ever wonder what your digital marketing company is hiding from you? You’re in luck because we’ve got the answers. Join us at the 2021 EOS? Conference at 5 p.m. on Wednesday, April 28 in Houston, Texas for our pre-conference talk: “What your Digital Marketing Agency Doesn’t Want You to Know.” Why you need to vet […]
There’s a reason companies are hesitant to hire digital marketing companies. We get it. You probably feel like you have more control over strategy and execution if you choose to hire an in-house marketer instead of outsourcing to an agency. The thing is, not all agencies are the same. When you find the best digital […]
We are so incredibly excited to attend the EOS Conference in 2021 as platinum sponsors. We love providing digital marketing for EOS companies, and cannot wait to share our secrets with all of you! When: April 29 & 30, 2021 Where: Marriott Marquis in Houston, Texas AND online How: Sign up for the in-person conference […]
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